Lifestyle Expand
Ferrari
www.ferrari.comThe beginnings of the company are linked to its founder, Enzo Ferrari, born in Modena on the 18th of February 1898: a life marked by a passion for motors and speed. After the First World War, whilst a pilot for Alfa Romeo, he met the parents of Francesco Baracca, the famous Italian flying ace, who allowed him to use the Prancing Horse as a good luck symbol. Ferrari placed it upon a yellow background, the colour of the city of Modena, thereby creating the identity with which ...
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Benetton
www.benetton.comToday the Benetton group is present in 120 countries in the world, fashion apparel being its core business. The United Colors of Benetton brand is one of the most well known lifestyle brand in the world and combines colors, quality and fashion. It is very well established in the perfume category as well and seen by consumers as a casual, youth and lively brand. The brand targets the needs of 15-25 years old consumers who want to affirm their personality and play with seduction. A new ...
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Sergio Tacchini
www.sergiotacchini.comEverything began in 1966 when the company was founded, in northern Italy, by Sergio Tacchini, the International Tennis player who was a singles player in the Davis Cup for Italy from 1959 to 1966.The brand immediately introduced great innovation in style, using colours and stripes at a time when tennis players only wore white. During the 70's and 80's, the brand's name became a synonymous with style and elegance but mostly it became an international leader in professional tennis with ...
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Iceberg
www.iceberg.comIceberg was founded in 1974 as an innovative-revolutionary project by Giuliana Marchini and Silvano Gerani . The couple already owned the Gilmar company specialized in high quality knitwear and settled in the provincial area of Rimini in Italy. Their idea was to position Iceberg as a lifestyle brand in the luxury sportswear line of business and to emphasize their own specific lifestyle capitalizing on their values and to make it very recognizable. Italian style and creativity are the ...
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Fiorucci
www.fiorucci.itThe strength of any successful brand lies in its identity. Because of it, Fiorucci has been able to remain young through three decades, always setting the pace for the latest products and fashion trends, fulfilling young consumers desires and needs. When shops didn't know the concept of "total look" (and above all of "life-style"), yet when the young people started to manifest a need of behavioral, social, and existential changes, Fiorucci's San Babila's shop in Milan became ...
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Ducati
www.ducati.comDucati is a dream born in Bologna in 1926 from the business initiative of three brothers. Today this intuition has become today the leading European manufacturer and distributor of high performance motorcycles with a sporty character. The distinctive products, the racing pedigree and the iconic image of "cool", confirm Ducati as the most prestigious brand within the global motorcycle scenario. Competition, technology, style, design. From these rare pearls genuine "jewels of ...
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Prestige Expand
John Galliano
www.johngalliano.comA well-known man, a celebrated name: a man with a high awareness of man his high fashion image: celebrity, trendy and luxury. The uniqueness and richness of the brand: Dazzling, theatrical, and glamorous. A highly-anticipated new fragrance brand in the industry. John Galliano fashion consumer is looking for dazzling glamour and the ultimate in femininity. She wants to be unique, to surprise her entourage. She loves the high fashion image of the man John Galliano.
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La Perla
www.laperla.comIn 1954 Ada Masotti opened in Bologna, Italy, a little corsetry laboratory with a name full of promises: La Perla. She was trained in the best city atelier becoming a skilled corset maker. Thanks to this artisan training, Ada Masotti laid down the foundations of that unique know-how that is still today integral part of the La Perla philosophy. Since October 2008 the company is owned by JH Partners, a San Francisco-based private equity firm established in 1986 and focused on investments ...
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Grigioperla
www.laperla.comGrigioperla was born in 1986. It’s men’s alter-ego of the already established women’s lingerie brand La Perla. It was the first men’s underwear high range brand in Italy, which in a few years would become a reference brand in its line for business. It addresses a demanding man, with classical and sophisticated taste, searching for a top level product, combining elegance, quality and comfort.
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Niche Expand
Atkinsons
www.atkinsons.itA story which has the scent of an enterprising and aristocratic England. In 1799 James Atkinsons left his native Cumberland to try his luck in London. James soon made a name for himself by selling attractive jars of rose-scented bear grease, to be used as ointment for men's beard, hair and moustaches. The legend tells that he kept a bear tied outside his first little shop in Gerrard Street to advertise his products. The same style that made Atkinsons in 1826 become the preferred ...
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Bois 1920
www.bois1920.itBOIS 1920 is a brand that expresses the Galardi family’s passion for the art of perfume-making. It all began in 1920 when Guido, the founder, began testing his first formulas, by collecting the lavanda officinalis that ripens in the fields on the hills around Florence. Guido’s sensibility and art were handed down to Enzo, his grandson who, at the age of thirteen began frequenting Piero, the great expert on essences. In 1985 he turned the world of his passion into a ...
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Profumo di Firenze
www.profumodifirenze.itSome perfumes are like acts of love, exercises that require time, poetry and emotion. Profumo di Firenze is a refined alchemy of precious essences, hand crafted by a master perfumer. Rare and natural ingredients, harmoniously matched, are the expression of a precious patrimony of tradition and secrets. And so the perfume becomes the magic owner of a new esthetic, the unique and original note that can enhance one's personal style.
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