Corporate News
Brand News
"Innovation & Strategy" Convention
St. Petersburg: 12th April - 15th April 2012
Perfume Holding held the Convention "Innovation & Strategy" in Saint Petersburg from12 to 15 April. Seventy out of the most representative Italian Partners took part to the event, during which two extremely important projects for the Italian market were presented: the new launch of Ferrari Red Power and the Coffret Collection 2012.
Regional Seminar - Asia
Singapore: 2nd April - 4th April 2012
Perfume Holding Asia Regional Seminar held at Sentosa Island, Singapore, from 2nd to 4th April. 40 partners’ representatives from various countries in Far East participated our great event.
Regional Seminar - MENA area
Abu Dhabi: 19th March - 21st March 2012
Perfume Holding has celebrated an important Regional Seminar in Abu Dhabi - Park Hyatt Saadiyat Island from March 19th to 21st. More than 21 countries were present from Gulf Cooperation Council countries to India and Africa. Ferrari fragrances have been specially presented in "Ferrari world", the unique Ferrari amusement park in the world.
Regional Seminar - East Europe, CIS, Nordics
Abu Dhabi: 15th March - 18th March 2012
On March 15th 2012 Perfume Holding had the first 4 days Regional Seminar of East Europe, CIS and Nordics distributors, which took place in Abu Dhabi, UAE. Our partners from about 20 countries were invited to visit that amazing event and had the great opportunity to meet Perfune Holding team, study 2012 launch plans by brand in detail, as well as Perfume Holding strategy for coming years. The most impressive part of conference was whole day visit to Ferrari World where distributors were ...
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Brand News
Let's Move marks new era for Benetton brand
23/04/2012 - Source: Corinne Blanché, Milan
Perfume Holding has introduced a new United Colors of Benetton men’s fragrance that is said to mark a new era for the brand. Called Let’s Move, it has been designed for a 15-30 year old demographic who is both athletic and energetic. “It is the first product born under the umbrella concept ‘Take action’ that will define a series of new Benetton fragrances, created for specific types of personalities,” explained Brigitte Wormser, vice president ...
read moreBenetton - Press event
19/04/2012 - Milan
During the Salone Internazionale del Mobile, Perfume Holding presented their new fragrances Benetton Let’s Move and Benetton Let’s Love to the press. The presentation event was held on 19th April in Milan in a loft space in the Porta Genova district, a “Fuori Salone” area which has been framing with its thousand events this famous design fair for years. The press was welcomed in a young and dynamic environment as young and dynamic as the spirit of the ...
read moreIceberg Burning Ice - Press Event
29/03/2012 - Brera, Milan
At Brera, a really historical area of Milan but also a creative and dynamic one, on 29 March the Press Event took place to present the new Iceberg fragrance for men: Burning Ice. Over seventy press people were welcomed in an environment well representing the fame of contrasts between ice and fire proposed by the fragrance. Brigitte Wormser (V.P. Creation and Development Marketing) entertained and delighted the journalists with the explanation of the creation of the perfume. Some ...
read moreFerrari - Great promotion
23/03/2012 - at The Shoppes Marine Bay Sands in Singapore
A Great Ferrari promotion was held on March 22nd at The Shoppes Marine Bay Sands in Singapore. The promotion was done in conjunction with the Men’s Fashion week. Our Fragrances were greatly displayed in the 170 square meters’ Ferrari Store opened in 2010 at The Shoppes at Marina Bay Sands.