Benetton
Today the Benetton group is present in 120 countries in the world, fashion apparel being its core business. The United Colors of Benetton brand is one of the most well known lifestyle brand in the world and combines colors, quality and fashion. It is very well established in the perfume category as well and seen by consumers as a casual, youth and lively brand.
The brand targets the needs of 15-25 years old consumers who want to affirm their personality and play with seduction. A new generation of young people who are very open-minded, self-confident and who do not want to take life too seriously.
That ‘s why the brand is evolving with them, with a real ambition to better serve their needs and desire to be the actors of their lives. Changes have started to operate with the Rosso/Giallo /Blu /Verde/Bianco/Nero and Hot Gold and Cold Silver lines. More to come in 2012 with a lot of new launches.
previous lines
Hot gold for her & Cold silver for him
the ultimate seduction for special occasions
Affirming your personality and playing with seduction is important to you?
You feel like testing your power of attraction especially during special occasions? Be actor of your life and feel special by perfuming yourself with the Hot Gold for woman or Cold Silver for man! This new line captures the allure of two precious metals for more seduction. Hot Gold for her + Cold Silver for him = the ultimate seduction for special occasions. The design of the Hot Gold & Cold Silver fragrances, will keep the same iconic bottle and cap shape of the Hot&Cold line but with a new touch of metallic sophistication.
Hot Gold for woman is a floral green fruity fragrance and Cold Silver for man is a fougere citrus aromatic fragrance. Hot Gold & Cold Silver range gives you the power of attraction.
Discover the lineRosso-Giallo-Blu-Verde-Bianco-Nero
Express yourself through the color of yuor choice
Is today's the society always in a motion and do you have a lot of pressure in life? In reaction to this and in order to distress, do you want to escape and have fun? Do you feel like expressing yourself? Do you feel more Rosso, Giallo…Blu or Verde… today?
Pick up the variant of your choice and enjoy seeing life in colors. A collection of colorful fragrances from United Colors of Benetton will invite you to express yourself. One color = One attitude = One self-expression. The products come in bright colored packagings . On the bottle and outer-pack, the stain symbolizes a self-expression that recalls the graffiti attitude. Each fragrance is the olfactive interpretation of a set of mind.
For her:
- Rosso to feel sexy and lively
- Giallo to feel happy and optimistic
- Bianco to feel pure and feminine
For him:
- Blu to feel cool and relax
- Verde to feel natural and strong
- Nero to feel virile and sexy”
Hot & Cold
Hot&Cold are unisex fragrances and won the American marketing association’s prestigious Edison award – for the best new product – for the best fragrances 1997. In addiction, Cold was the recipient of the 26th annual FIFI award for the best product sold in a chain store.
Hot&Cold transports “temperature” beyond its original meaning into a new realm of sensations, distinguishable by the criteria:
Notice the “ tap cap” – a familiar and universal object. It symbolizes the energy that flows like water from the tap but can be turned on and off.
Discover the lineUnited Jeans
young and modern
A comfortable and sensual perfume like jeans.
Jeans are simple, sexy, casual, elegant, modern and authentic. Jeans can express our true identity. Whether they are coloured, faded, worn, customized….they are always trendy.
United Colors of Benetton has created two new fragrances called B. United Jeans Man and Woman. These two fragrances are easy to wear, cheeky, sensual, dynamic and inspire confidence, just like a pair of jeans.
Pink & Blue
welcome to a paradisiac Hell!
The bottle, a modern design with clear lines, has been created by Frederico Restrepo, a famous Colombian designer.
The circle taken as a symbol, evokes perfection.
The chink symbolizes the door, the entrance in the world of this new contemporaneously infernal and heavenly fragrance…
Colors
United Colors of Benetton’s original perfume is Colors de Benetton.It’s a mix of spring-scented orange blossom, basil and hyacinth with bright fruity hints of pineapple and peaches, and a classic floral bouquet of jasmine and rose.
Colors de Benetton Woman in the green bottle resembles the qualities of the Colors woman line – feminine distinctive, elegant and subtle.
Colors de Benetton Man in the blue bottle reflects the lifestyle of the Color Man line – young, athletic, active and relaxed.
Discover the lineB Sport
as dynamic as the person wearing it
Today, men and women move, live and explore the world with a hectic pace. They love action, change, and hate standing still or following routines.
Benetton Sport - The only fragrance capable of keeping up with their dynamism, that’s because it’s a fragrance whose heart is in sport!
B United
an unequivocal invitation to unity…
For her, an explosive hot and sensual colour . . . .
For him, an icy tone which goes right to the point!
Discover the line