Sergio Tacchini
Everything began in 1966 when the company was founded, in northern Italy, by Sergio Tacchini, the International Tennis player who was a singles player in the Davis Cup for Italy from 1959 to 1966.The brand immediately introduced great innovation in style, using colours and stripes at a time when tennis players only wore white.
During the 70's and 80's, the brand's name became a synonymous with style and elegance but mostly it became an international leader in professional tennis with worldwide recognition through celebrity endorsements from some of the greatest tennis champions of all time; John McEnroe, Jimmy Connors, Martina Navratilova, Gabriela Sabatini, Pete Sampras, Pat Cash, Vitas Gerulaitis, Martina Hingis and many more.
During the 80s and 90s, footwear and accessories were added to the collection, as well as product offerings in new sectors such as Ski, Golf, Beach and Leisurewear. All infused with Sergio Tacchini's Italian style of quality, innovation and 'active elegance'.
The millennium opened with sponsorship of new tennis champions, such as Juan Carlos Ferrero, Tommy Robredo, Filippo Volandri and Flavia Pennetta. With 2010 the STI Team will see the arrival of the Serbian player Novak Djokovic who will be the new Sergio Tacchini Global Brand Ambassador for tennis.
Italian style and creativity, innovation and quality together with tennis DNa are the values of Sergio Tacchini, a reference brand for those who love to wear casual but with elegance and style. The Company Headquarters are based in Northern Italy, near Novara. The distribution in Italy is mainly done through mono-brand stores, but the brand is well distributed abroad in Countries such as France, Greece, Germany, Czech Republic, Spain, Belgium, Sweden and other main Countries. China is the new growing market .
previous lines
Precious Pink
Sergio Tacchini goes back to classic, with a new fragrance underlining a more intense and vibrating fragrance.
This new woman by Sergio Tacchini shines with a sensual and magnetic charm that is still natural and never artificial.
It' s certainly an active and dynamic woman, who is also capable of great elegance and good taste. A woman who moves smoothly and seductively and also in her most intimate gestures is simple and spontaneous. A woman who can shine with her own light; beautiful and proactive, aware of her charm, she expresses it also by means of a direct, deeply sensual look.
Self-conscious, she lives a contemporary life to the full. Attention to her body, sport practice, social life are important to her but she interprets them with an international and glam touch. To this woman Sergio Tacchini dedicates a new fragrance of unique personality.
The name PRECIOUS links the olfactory notes that underline and enrich the essence of Tacchini's woman. Perfume is a luxury good and to dress his woman up Sergio Tacchini will use a sophisticated touch... therefore the perfume will have to be precious...
PINK is the colour of womanliness. It evokes freshness, delicacy, transparency, comfort, positive thinking.
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Experience
active life
The "Experience" Project sets out to explore the sporting values of the Sergio Tacchini brand and to extend them to other spheres of reference: coherent with its brand image and with bold and dynamic personality.
For the two olfactory spheres of reference two perfumes characterized by common denominators: a vibrant freshness associated with outstanding virility. The pleasurable intensity of the various notes:
SAILING: The world of Sailing, the challenge with the sea and the natural elements, lived with deep passion.
EXPERIENCE: The world of Active Outdoors, the authentic outdoor lifestyle: for a man who likes setting challenges for his own determination.
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