John Galliano - Parlez-Moi d'Amour EdP
22/09/2011 - source: BW Confidential
Perfume Holding is targeting an older consumer with the second fragrance in the Parlez-moi d'Amour line from John Galliano. The new EdP version of the scent is described as "more sensual and sophisticated" than the EdT, which was introduced in October 2010. Raspberry and mandarin have been added to the signature blueberry top notes, while vanilla supplements the base; the heart of Jasmine and Turkish rose remain the same. Like the first version of the scent, the EdP will be supported by an ad campaign featuring singer and actress Taylor Momsen.
Launch: September
Prices: 30 ml EdP - €42; 50 ml EdP - €59; 80 ml EdP - €69.
Source: BW Confidential October - December 2011.
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