Ferrari Essence Oud Launch in Dubai
14/11/2011 - Source: Kristie Templa PR Coordinator, Paz Marketing
Ferrari Oud Essence was unveiled on the 14th of November, 2011 at the Layali Beach, Mina A’Salam.
The event showcased the new, powerful and sensual fragrance for men and the CEO of Perfume Holding – Mr. Enrico Ceccato illustrated the new perfume as deep, low, powerful, like the engine sound of a Ferrari car, with an exclusive dark red tone that adds strength and character to the packaging of this new, luxurious fragrance.
The event was successfully attended by VIPs from media and socialites who marveled at the showcase of the glamorous Ferrari Oud Essence.
About: Oud, or Agarwood. From the heartwood of this rare and prestigious tree comes the warm vibrant fragrance that is Ferrari Essence Oud, the new perfume for men. Deep, low, powerful, like the engine sound of a Ferrari car, with an exclusive dark red tone that adds strength and character to the packaging of this new, luxurious fragrance. Only for men with an instinctive feeling for the Prancing Horse.
THE POWER OF ELEGANCE
The bottle for Ferrari Essence Oud doesn’t hide its relationship to the Ferrari Uomo bottle: the same clean lines, the same harmonious shapes, the same timeless elegance, directly inspired by the refined dynamics of prestige cars from the engineering workshops of Maranello.
The personality of Ferrari Essence Oud stands out with a deeper, more masculine red, a particular 3-layer metallic color called Rosso Maranello, especially created as a tribute to the sophisticated bodywork of the Ferrari Four. Red is also the elegant over-stitching that secures the brown leather strap around the stopper, with its embossed Prancing Horse.
Strikingly elegant, the box confirms the style in two distinctive colors separated by brown over-stitching: metalized red on top, like the elegant bodywork, and the silvery finish of alloy wheels below.
Woody Ambery Rose
A SUBTLE, POWERFUL ALLIANCE
The legendary Oud resin is so rare that it is said to be worth more than gold. The tree it comes from grows in South East Asia, and its penetrating perfumed resin only develops very slowly. Known for centuries in the Arab world, it is brought to its full majesty through the association with other fragrant plants and spices.
Around the heart note of Oud resin with its dark, forceful, aphrodisiac notes, are lighter spice tones from olibanum and cumin, bringing out the typically masculine power of Ferrari Essence Oud. This blend of strength and serenity is introduced by the unusual accents of an opulent rose, accompanied by exotic saffron and elemi.
The deep vibrant base notes of Oud resonate with sexy animal echoes enriched by ciste labdanum and leather, creating a mystical and voluptuous wake in the best traditions of the legendary perfumes of Arabia.
FERRARI ESSENCE OUD: Luxury, power and masculine elegance.