GrigioPerla' s latest black art
01/12/2011 - Source: Corinne Blanché - Milano
GrigioPerla, men’s brand of the Italian high-end lingerie group La Perla, is introducing a new fragrance, Nero, thanks to their licensee Perfume Holding SA. Through this launch, the company says it intends to internationalize and modernize the universe of GrigioPerla.
“We want to widen the distribution internationally because at the moment it is mostly national. We are especially looking at the Middle East, Russia and Eastern Europe where La Perla woman’s fragrances are already well established”.
Brigitte Wormser, vice-president creation at Perfume Holding, told CosmeticNews.She added that Nero targets a younger, more urban man, aged 25-35, rather than the more mature 40-55 years old who is the present buyer of the existing GrigioPerla fragrances.
Modernity and seduction are also said to be key features of the jus composed by Aliénor Massenet from IFF. The opening notes of grapefruit, petit grain, ginger and pineapple lead to a sensual heart of artemisia and basil, ending on the woody notes of patchouli, cedar wood and musk.
The line includes the eau de toilette (50ml, 100ml) together with an aftershave lotion 100ml and a shower gel.
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