A revival in great style for the heritage English (but now Italian-owned) fragrance brand Atkinsons 1799, which on 23 November launched the new flagship store at Burlington Arcade in Mayfair, one of London’s most exclusive neighborhoods. The opening represents the culmination of a path begun four years ago when Atkinsons 1799 was picked by the Italian-owned Perfume Holding, a group born in 2010 from the union between Morris Profumi and Selective Beauty, and controlled by Investindustrial led by entrepreneur Andrea Bonomi and by Orlando Management.
Since 2013 Atkinsons 1799 turnover grew from 600,000 to 8 million euros and the brand expanded its presence in the markets of Asia, America, Europe and the Middle East. The last four years have been a real revival for the brand, founded in London in 1799 by James Atkinsons. The fragrance manufacturer featuring the dandy bear icon, which in the nineteenth century had become the official perfumer of the British court, had come to a first serious post-war crisis when the company had to throw the sponge and declare bankruptcy.
Later bought by consumer goods giant Unilever and then by Procter & Gamble, the brand has undergone complex years, losing all the features of exclusivity that had always characterized it. The opening of the new flagship store, designed by the young English designer Christofer Jenner, marks a new start for Atkinsons 1799. Currently, the brand is present in 450 outlets in 33 different countries around the world, and aims to reach 580 stores in 49 nations by the end of the year.