White Rose de Alix

Originally launched in 1860, White rose became a legend at the beginning of the 20th century as the signature fragrance of Aleksandra Fedorovna Romanova of Russia, born Alix of Hesse and of the Rhine. Next to the grand matriarch sat her beloved bottle of White Rose in a beautiful bespoke bottle, today housed in the Tsarskoe Selo Museum in St Petersburg.

White Rose de Alix faithfully revives the romantic essence of its predecessor, with a ravishing update of the palette of ingredients. Blending the quintessential brightness of white rose with the sweet-citrus notes of raspberry and lychee, the fragrance’s opening radiates ethereal seduction. The warm chypre harmony of patchouli and white musk delivers sensual depth, whilst a bouquet of peony, freesia and jasmine petals lend shimmering garden freshness. Precious stigmas from the autumn flowering saffron crocus suffuse the softest warmth and distinctive golden colour.


A beautiful floral oriental fragrance with a powerful allure that is at once blossoming, empowering and chic. Just like the Lovely Me woman.

The epitome of feminine metropolitan style.

The straightforward elegance of the bottle perfectly captures the metropolitan style that defines the Lovely Me woman. The pale pink glass is subtly wrapped in the L•J monogram, whilst the dangling gold flower pendant alludes to the precious nature of its contents. Chiming beautifully with the skin, this sensuous Eau de Parfum recalls the delicate freshness of a just blooming flower and leaves a mesmerising aura.

The creative pack shot presents Lovely Me as the seductive heart of a blooming tuberose flower. Elegant and confident, it radiates the ungraspable feminine charm that is uniquely Lovely Me.

The perfume elevates the ultra-feminine nude style that is a signature across all LIU•JO collections and accessories.

La Volée

La Volée is the perfect choice for young, modern women looking for a fragrance to match their sporty yet elegant style.

Following on from the successful release of our latest men’s fragrance—Smash—Sergio Tacchini is launching its female counterpart which also draws its inspiration from the tennis world.

Like Smash, La Volée comes in a unique, easy-to-hold spherical bottle inspired by the pure lines of a tennis ball. The bold Tacchini logo is molded into the silver cap, for a refined look. As the feminine take on Smash, La Volée’s bottle features a delicate pale coral hue that echoes Smash’s masculine Mediterranean blue.


For this freshest of new editions we have joyously plundered the tranquility of the English Potager Garden to exalt the herbaceous godsend that is mint, the inspiration for the herbaceous thrill that is Atkinsons Mint & Tonic eau de parfum. A fiendishly versatile scent of sparkling freshness and pitch perfect mood elevation. Swooshing into life, light as air, like a skateboard carving upon a gentle gradient. The burst of just crushed mint dissipates into a melodic breeze of floral and herbal-citrus notes. Luminous mandarin, lime and ginger mingle with the more languid, earthy tones of musk and cedar wood. A shimmering fragrance of freshness and sensuality that instantaneously stirs the optimism of summer.

Fiat 500 for him

Inspired by limited edition military green FIAT launched with the collaboration of Italian fashion brand
DIESEL, FIAT 500 for him is a fragrance of character, for a man with a strong personality, original, gritty,

sporty, transgressive but with style, characterized by a typically Italian elegance. The fragrance begins with
an explosion of freshness thanks to the sparkling energy of grapefruit combined with a vibrant mix of Timur
pepper and pink pepper. The flowered heart reveals a refined meeting of Geranio and Iris Fiorentino. The
precious combination of Benzoin and Patchouli combined with notes of Vanilla gives the fragrance a
decisive and captivating character, creating a unique signature.

Fiat 500 for her

Inspired by the pearl white FIAT 500, classic and trendy at the same time, FIAT 500 for her is dedicated to a
chic woman, feminine and sophisticated in style, but who faces life joyfully in its simplicity. The sparkling
debut with spicy head notes of pink pepper, mandarin and lichee is a fresh interpretation of a classic
bouquet of white flowers of gardenia, magnolia and jasmine, the epitome of Italian charm. A combination
of woody notes and white musk is released in the base notes of the fragrance, in which the skillful balance
between enveloping and sensual sandalwood and the drier but clean and elegant cedar wood gives a
modern touch to the composition. A flowery cocktail inspired by the Dolce Vita on board an elegant FIAT


Fiat da oltre un secolo è simbolo della mobilità italiana, grazie soprattutto a FIAT 500: la vettura più amata di tutti i tempi, icona del made in Italy. Per rendere omaggio al suo spirito audace nasce la prima fragranza ispirata a FIAT 500, per lui e per lei.

41 Burlington Arcade

Named and dedicated to the new flagship at 41 Burlington Arcade, itself a contemporary paean to English refinement, the fragrance is the latest member of the historic Emblematic Collection. Centred around Liquorice and the revelation of its sensual charms, darkly bittersweet and earthy tones have been sublimated with vivid notes of pink pepper from Reunion Island, West Indian Bay leaf from Dominica and Indonesian Patchouli. Floral transparent notes have been dialed up to deliver freshness and vivacity.
The fragrance’s daring individuality and unisex appeal perfectly encapsulates the eclectic spirit of today’s Mayfair. Created by Julie Pluchet who grew up in the bucolic French countryside, it brings a contemporary vision of perfumery driven by an innate intrigue of new olfactive territories.
The release is limited to just 1799 bottles of Eau de Parfum.