A star of the Antwerp Six, the influential 80s Belgian fashion collective that includes Ann Demeulemeester and Dries van Noten, Dirk Bikkembergs pioneered a radical new movement in menswear: Sport Couture. A cross-synthesis of Fashion and Football, Sport Couture brilliantly combines gentleman’s tailoring with high-performance athletic wear. Infused with bold values of sexiness, cult of the body, team spirit and ostentation, Sport Couture is a sportsand style-driven expression of a new and enlightened masculinity. Sport couture is the avant-garde spirit of DIRK, the first-ever premium fragrance for football fans.

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