Category Archives: Brands

Club for Her The new feminine fragrance by Sergio Tacchini.

Sergio Tacchini, renowned Italian sportswear brand and recognized for its elegance in sport, presents a new feminine fragrance.

After the international success of the Club line dedicated to men, the brand expands the range of fragrances dedicated to sport enriching it with a new fragrance for women, energizing and with oriental notes.

The result is a very feminine perfume, with sensual , gourmand but also vibrant notes, for a modern sports and spontaneous woman.

For this EDT a new bottle has been developed, inspired by the male one, but revised with decidedly more tapered shapes, with an intense red color that anticipates its warm and decisive fragrance. A mention of the tricolor on the external packaging recalls the masculine package.

Pirates’ Gran Reserve Best of Beauty Glamour 2017

Pirates’ Grand Reserve has won the Best of Beauty 2017 prize. The Editors of Glamour Magazine, specialized in the beauty sector, have awarded the prize to the latest creation introduced in the Contemporary Collection. Among 1,800 innovative products from the cosmetic industry that have partecipated in the competition, Pirates’ Grand Reserve was selected as one of the best cosmetic products of the year. The prize-awarding ceremony took place in great style at the Stanislavsky Electrotheatre, in the heart of Moscow, which hosted distinguished guests with sparkling elegance. The evening culminated in a big party at the Noor Bar.

Glamourous London launch of Atkinsons 1799 at Mayfair store

Atkinsons 1799, the UK’s oldest perfume house, celebrated its return to Mayfair on November 23 with an exclusive vip event in its new home, the iconic Burlington Arcade gallery, transformed into a state dining experience for guests.

Welcomed by the CEO of Dino Pace Perfume Holding, guests took part in an intimate drinks reception and dinner  in perfect Atkinsons 1799 style.

To reignite the brand’s relationship with a contemporary cast of Mayfair heroes, heroines and dandies, among the guests  were noted names such  as  Erin O’Connor (wearing Etro), Daisy DeVilleneuve, Eric Underwood, Jan DeVilleneuve, Bella Freud, Olivia Grant, David Downton, Nikita Adrianova, Jade Parfitt and Jasmine Guinness.

The Atkinsons story is now ready to resume its course in the heart of Mayfair.

Atkinsons relaunches its scents in London

Chiara Merico

A revival in great style for the heritage English (but now Italian-owned) fragrance brand Atkinsons 1799, which on 23 November launched the new flagship store at Burlington Arcade in Mayfair, one of London’s most exclusive neighborhoods. The opening represents the culmination of a path begun four years ago when Atkinsons 1799 was picked by the Italian-owned  Perfume Holding, a group born in 2010 from the union between Morris Profumi and Selective Beauty, and controlled by Investindustrial led by entrepreneur Andrea Bonomi and by Orlando Management.

Since 2013 Atkinsons 1799 turnover grew from 600,000 to 8 million euros and the brand expanded its presence in the markets of Asia, America, Europe and the Middle East. The last four years have been a real revival for the brand, founded in London in 1799 by James Atkinsons. The fragrance manufacturer featuring the dandy bear icon, which in the nineteenth century had become the official perfumer of the British court, had come to a first serious post-war crisis when the company had to throw the sponge and declare bankruptcy.

Later bought by consumer goods giant Unilever and then by Procter & Gamble, the brand has undergone complex years, losing all the features of exclusivity that had always characterized it. The opening of the new flagship store, designed by the young English designer Christofer  Jenner, marks a new start for Atkinsons 1799. Currently, the brand is present in 450 outlets in 33 different countries around the world, and aims to reach  580 stores in 49 nations by the end of the year.

Italian relaunch for the Queen’s scents

It used to be the scent of the English Royal Court, the Eau de Cologne that made Goethe and Napoleon fall in love. Atkinsons was founded in London in 1799 by James Atkinsons. In the nineteenth century  the brand expanded. The 1930s were the years of the consecration. Until World War II and bankruptcy. Bought first by Unilever, then by Procter & Gamble, in 2013 the brand was acquired by Perfume Holding, which is part of Investindustrial by Andrea Bonomi, who relaunched it. It has now opened its first flagship store in London at Burlington Arcade. “We’re going back to London, to our history, just where the Atkinsons headquarter was”, says Dino Pace, CEO of Perfume Holding. The one we are about to open on November 23 is an exclusive shop on three floors where we also set up the Atkinsons archive with the formulas of the old perfumes and the founder’s agendas ».

Atkinsons has 450 outlets in 33 countries. By 2017, the number of stores will reach 580 in 49 states. “This for us will be a year of substantial  endurance,” says Pace. Latin America and Russia travel at full sails. In the Middle East, consumption has fallen sharply, but we defend ourselves through our diversified portfolio.” The business segment to which the group is heading remains the niche scent. This is a strong market, as  shown by some recent acquisitions by large groups, from Estée Lauder to L’Oréal or the BlueGem investment fund.

The emotions of the first Bikkembergs Futsal European Tournament in a video

Experience the emotions of the first Bikkembergs Futsal European Tournament organized by Dirk Bikkembergs in Milan to celebrate the launch of the first Dirk fragrance. Watch the video we’ve made to capture moments of sport, music and entertainment. The event, presented by Francesco Facchinetti, has involved 4 teams which challenged one another: Italy, Holland, Russia and Spain which won the tournament. Many special guests took part in the event including Roberto Marchesi, the voice of Fox Sports, who commented on the live match; sports anchorwoman
Diletta Leotta; DJ Max Brigante. Between one game and another, guests have enjoyed a great
performance by Da Move, which have been the European freestyle entertainment leaders for over ten years. And finally a musical after-match with the Motel Connection Dj Set (Pisti & Pierfunk) featuring Alex Neri and Giulietta Passera.
Watch the video and relive the moments of sport, music and performance of the first Bikkembergs Futsal European Tournament event, organized by Dirk Bikkembergs in Milan to celebrate the launch of its first fragrance DIRK.

Bikkembergs first Futsal Tournament: a fun-filled evening

Great success for the 4 July sport and music event organized by Bikkembergs, in collaboration with Perfume Holding, to celebrate DIRK, the brand’s first fragrance.
In the wonderful setting of Piazza Città di Lombardia, more than 600 5-a-side football fans watched the first Bikkembergs Futsal European Tournament in which 4 futsal teams competed: Italy, captained by Sergio Romano; Holland, captained by Marinio Rodriquo Aalders; Russia led by captain Fedor Zinchenko and Spain led by Gustavo Redondo Herguedas. And it was the latter team who won the title, defeating Russia in the first match then taking on Holland in the final after they beat Italy. Three matches played in the spirit of the DIRK character: #reachyourgoals.
The event was presented by Francesco Facchinetti with the participation of several celebrities from the world of music and show business: Roberto Marchesi, the voice of Fox Sports, who gave a live commentary; sports presenter Diletta Leotta; DJ Max Brigante for Radio 105. Between matches, guests enjoyed a great performance by Da Move, for more than ten years European leader of freestyle entertainment.

After the award ceremony for the victorious Spanish team, the indoor football court was turned into a dance floor and was brought to life by the Motel Connection, with Giulietta Passera from Mangaboo and Alex Neri from Planet Funk. They entertained the audience until midnight.

On July 4, a great show in Milan with the first Bikkembergs European futsal tournament

On 4 July, starting at 6.30 pm, the avant-garde Piazza Città di Lombardia in Milan will host the First Bikkembergs European futsal tournament. A great event dedicated to sport, music and entertainment organized by the brand, in collaboration with Perfume Holding, to celebrate the launch of its first fragrance, DIRK.

The competition will be presented by dj, television anchorman and showman Francesco Facchinetti. It’s down to 4 teams: Italy, Holland, Russia and Spain, led by 4 international futsal champions. Sergio Romano, Marinio Rodriquo Aalders, Fedor Zinchenko and Gustavo Redondo Herguedas respectively.

Each team will have a captain and 8 professional players but also a talent selected through a special contest.

The event will be attended by many special guests, including DJ Max Brigante for Radio 105, TV Anchorwoman Diletta Leotta  and the Da Move, European leaders in Freestyle Entertainment.

After the Awards Ceremony, the event will continue with a live party that will illuminate the Milan night at the rhythm of Made in Italy electronic rock, thanks to a deejay set by Motel Connection Pisti & Pierfunk feat, with the participation of Alex Neri, Keyboarder of Planet Funk and Giulietta Passera, Mangaboo’s voice.

Take part in the first Bikkembergs European Futsal Tournament

Be the protagonist of the first Bikkembergs European Futsal tournament taking place in Milan on July 4th! Take part in the FREESTYLE TRICK contest: you may be one of the 4 finalists who will play alongside the big futsal champions. In addition to this extraordinary experience, you will enjoy a 2 day stay in Milan, including A/R flight and accomodation in a 4 * star hotel close to the venue of the event.

In case you should not be the lucky winner, you can still take part in the First European Futsal Tournament that will take place in Milan on July 4th as a privileged spectator and receive a special Bikkembergs gadget which will be handed out at the event!

Applying is simple: Shoot your freestyle trick video and upload it to the appropriate section of the contest website. Choose the captain of your country. Find out all about participating here