Perfume Holding chooses an original format to present the new perfume Scuderia Ferrari Forte to the Italian press. Yesterday afternoon from 2 to 7pm, at the 604 suite of the Straf Hotel in Milan, a few steps from the Duomo, journalists taking part in the event had the possibility of conducting one to one interviews with Perfume Holding CEO Dino Pace to get to know the story that lies behind the new fragrance. They also had the opportunity to hear about the creative idea and the implementation process of the new perfume directly from the guest of honor, perfumer Maurice Roucel. A true experiential path culminated in the possibility to actually see and smell the key ingredients that make up the fragrance.
Fragrance Case has won the Best Innovation Prize in the context of the 2016 Beauty Award organized by British magazine Beauty in collaboration with Debenhams Beauty Club and OK! Magazine. The prize is one of the most prestigious awards in the Beauty segment in UK, as it involves numerous industry experts, celebrity and consumers called to elect the best beauty products of the year. Over a quarter of a million people cast their vote this year.
According to Perfume Holding CEO Dino Pace, this prize proves that Fragrance Case is a product that really makes the difference.
The award ceremony took place in London in the beautiful location of the Banqueting House, where brands, celebrities, retailers and PRs met up to celebrate the best launches in the beauty segment in the last 12 months.
Amazing, cool, innovative. We are pleased to introduce Fragrance Case, the latest accessory for your iPhone 6 and 6s with an elegant and sophisticated design, soft-touch and incredibly easy to use, releasing your fragrance whenever you want, directly from your phone. An innovative concept has been developed and patented by Perfume Holding that teams up with Ferrari for two of its iconic fragrances: Scuderia Ferrari Black and Scuderia Ferrari Red. You’ll not want to leave home without! Find out more here.