Liu Jo and Perfume Holding have signed a worldwide license agreement for the creation, development and distribution of fragrances under the Liu Jo brand. This agreement marks the beginning of a long and fruitful partnership between the two prestigious companies.
Liu Jo is the fashion ready to wear premium brand growing in Italy but also abroad and has achieved extraordinary economic performances over the last years. It has moved progressively from annual revenue of 91 million Euros in 2005 to revenue of 273 million Euros in 2012. The brand has a significant expansion plan worldwide for the coming years that will be supported by an intensive communication.
Through this new license, Perfume Holding will make a step ahead in fine-tuning its brands portfolio and reinforce its leading position within the industry. Strong from its successes on other brands, the company will leverage its expertise to create the first iconic fragrance of Liu Jo and write another historical path in the brand history, with the objective to grow and build further worldwide.
Enrico Ceccato, CEO of Perfume Holding stated: “We strongly believe that Liu Jo has a tremendous potential of becoming soon a global beauty brand. Perfume Holding is proud to add a new masterpiece of Italian creativity and entrepreneurship to its portfolio. With its well balanced mix of Italian and French culture and quality, Perfume Holding will capture the real DNA of the brand and donate to Liu Jo the seduction that only fragrances can give.”
Marco Marchi, Vice President and owner, with his brother Vannis, of Liu Jo S.p.A. added: “We are proud to have finalised this licensing agreement, which projects Liu Jo in a highly fashion-sensitive market in terms of taste, consumer patterns and ability to build brand value. Moreover, we are confident that the partnership with Perfume Holding will enrich our brand extension strategy significantly.”
About Perfume Holding:
Perfume Holding is an international player in the fragrance and cosmetic industry with a presence in over 100 countries worldwide and a brand portfolio that includes Atkinsons, I Coloniali, Ferrari, La Perla, John Galliano, Iceberg, Ducati, Sergio Tacchini, and Fiorucci. Perfume Holding is an innovative company that can leverage on in-house capabilities: creation and development in France, manufacturing in Italy.
For more information, please visit www.perfumeholding.com
About Liu Jo:
From the fruit of the smart intuition and creativity of two brothers, Marco and Vannis Marchi, Liu Jo was founded in Carpi, Italy’s leading knitwear area, in 1995.
The brand’s creative philosophy is all about enhancing every woman’s natural femininity and beauty in an elegant, glamorous style that may be embellished by personal touches. Through a multi-brand strategy offering a full range of total looks, from clothing to footwear and accessories, Liu Jo is currently sold in 44 countries and 3 continents – Europe, Africa and Asia – through a sales network of over 220 single-brand stores and 4500 multi-brand stores across the world.
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