New Launches
White Rose de Alix

Originally launched in 1860, White rose became a legend at the beginning of the 20th century as the signature fragrance of Aleksandra Fedorovna Romanova of Russia, born Alix of Hesse and of the Rhine. Next to the grand matriarch sat her beloved bottle of White Rose in a beautiful bespoke bottle, today housed in the Tsarskoe Selo Museum in St Petersburg.

White Rose de Alix faithfully revives the romantic essence of its predecessor, with a ravishing update of the palette of ingredients. Blending the quintessential brightness of white rose with the sweet-citrus notes of raspberry and lychee, the fragrance’s opening radiates ethereal seduction. The warm chypre harmony of patchouli and white musk delivers sensual depth, whilst a bouquet of peony, freesia and jasmine petals lend shimmering garden freshness. Precious stigmas from the autumn flowering saffron crocus suffuse the softest warmth and distinctive golden colour.

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A beautiful floral oriental fragrance with a powerful allure that is at once blossoming, empowering and chic. Just like the Lovely Me woman.

The epitome of feminine metropolitan style.

The straightforward elegance of the bottle perfectly captures the metropolitan style that defines the Lovely Me woman. The pale pink glass is subtly wrapped in the L•J monogram, whilst the dangling gold flower pendant alludes to the precious nature of its contents. Chiming beautifully with the skin, this sensuous Eau de Parfum recalls the delicate freshness of a just blooming flower and leaves a mesmerising aura.

The creative pack shot presents Lovely Me as the seductive heart of a blooming tuberose flower. Elegant and confident, it radiates the ungraspable feminine charm that is uniquely Lovely Me.

The perfume elevates the ultra-feminine nude style that is a signature across all LIU•JO collections and accessories.

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