News
Italian relaunch for the Queen’s scents | 19/11/2017 | source: Corriere della Sera
It used to be the scent of the English Royal Court, the Eau de Cologne that made Goethe and Napoleon fall in love. Atkinsons was founded in London in 1799 by James Atkinsons. In the nineteenth century  the brand expanded. The 1930s were the years of the consecration. Until World War II and bankruptcy. Bought first by Unilever, then by Procter & Gamble, in 2013 the brand was acquired by Perfum... read more
Sustainability Report | 03/11/2017
The Sustainability Report is a very important achievement for Morris Profumi – Perfume Holding, it will be marked as a key milestone for the company, manifesting our commitment to sustainability. In fact, the publication of this report falls exactly ten years after Morris Profumi obtained the environmental certification UNI EN ISO 14001. “The company’s priority is ensuring our business ac... read more
BeautyProf Niche – Interview with Dino Pace | 02/08/2017 | source: BeautyProf Niche
"INNOVATING IS NOT LAUNCHING A NEW PERFUME, BUT DIFFERENCIATING WITH EXCLUSIVE PRODUCTS" At a time like this, where the perfume industry has reached the highest levels of competitiveness, Perfume Holding, distributor of iconic Atkinsons and Ferrari brands, a  niche and selective brand respectively, bets on new formats that make the necessary differentiation. Dino Pace, CEO of the company s... read more
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