News
Licenses push Perfume Holding’s revenues up | 23/01/2017
Perfume Holding focuses on Liu Jo and Ferrari brands Pace (CEO): “ In two years the fashion label will be the most important after the Cavallino “ by Marika Gervasio Yesterday he presented Liu Jo Gold Eau de Parfum, the new fragrance of the fashion brand in-licensed in 2014 and he is about to turn it into the second largest item, by value, of the total turnover  after Ferrari: Perfume H... read more
Liu Jo, beauty agreement with Llg | 23/01/2017
Perfume Holding, which holds licensed fragrances of the brand, has signed a distribution agreement until 2019 with the Limoni and La Gardenia chains Alice Merli Liu Jo adds a turbo to beauty and reveals its first fragrance, Liu Jo Gold, which can rely on an exclusive distribution network thanks to Lemons and La Gardenia. The launch is in fact the initial result of a deal, which is valid unti... read more
Dino Pace discusses his projects for Perfume Holding with BW Confidential | 11/01/2017
Perfume Holding ceo Dino Pace tells BW Confidential about his plans to build the company’s own brands and its niche business Brand building How are you weathering the tough fragrance market? The market is unpredictable with positive and negative months. But although 2016 was not easy, we are still targeting growth in terms of sell-in. If I look at market share, the picture is a l... read more
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