Perfume Holding started out in 2010 as the result of the merger of Morris Profumi and Selective Beauty. Thus, it has inherited a high profile know-how in the fragrance and cosmetics industries, in the Italian as well as in the international context.

Today, we are one of the few players capable of offering an integrated approach along the whole supply chain, from development to production and distribution of fragrances. A key strength, thanks to which Perfume Holding has positioned itself and currently operates in the selective and niche strategic marketing areas.

Thanks to our expertise, creativity and high standards of quality, the company features a prestigious portfolio including proprietary brands such as Atkinsons 1799, I Coloniali and Morris, as well as licensed brands such as Liu Jo, Bikkembergs, Iceberg, Sergio Tacchini and Fiat 500.

To distinguish our activity is the Made in Italy: the Marketing &Creation division, the Research&Development, Sales, Finance &Administration offices are located in Italy, in Parma, the latter being a renowned location for the creation of perfumes, also hosting our productive headquarters. Our international distribution system covers more than 100 countries, either through distributors or directly, through local subsidiaries.