Taking stock of the activities of the Perfume Holding group in 2013, it can be said that the results were positive.

Such results are due to the adoption of a successful strategy articulated along two lines of intervention:  1) Investing on the relaunch of the Atkinsons brand, which within a year accounted already for 0.8% of the turnover, and of the Ferrari brand, which keeps growing (+3.2% vis-à-vis 2012); 2) Strengthening distribution abroad, in particular in the emerging countries and the Middle East.

The Italian market keeps doing well (25.2% of the total turnover, with a 1.7% increase vis-à-vis the previous year), while in the international arena the positioning in South America and Eastern Europe remains substantially unvaried, while growing  by 1.1% in the Far East.

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Perfume Holding keeps enjoying positive results in the international arena confirming the success of its strategy, which aims at rationalizing the portfolio with premium and niche brands, and a more capillary distribution in the Middle  and Far East.

As far as the brands are concerned, it should be noted the premium positioning of Atkinsons with a 2.3% increase in the turnover over 1 year, the launch of the first Liu Jo fragrance in Italy, Belgium and the Netherlands, and the ongoing success of Ferrari with a +2% in sales vis-à-vis the previous year.

As far as the distribution is concerned, the Italian market remains the most representative one (25.5% of total turnover), followed by MENA (16.8%), South American (15.1%) and Far Eastern (13.4%) countries, where Perfume Holding has a premium positioning.

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With the publication of the Annual Report we want to highlight our mission: create value and innovation, by achieving an economic equilibrium that is respectful of the environment and of our human capital.

Annual report 2015

With the publication of the Annual Report we want to highlight our mission: create value and innovation, by achieving an economic equilibrium that is respectful of the environment and of our human capital.

Annual Report 2016

With the publication of the Annual Report we want to highlight our mission: create value and innovation, by achieving an economic equilibrium that is respectful of the environment and of our human capital.

Annual Report 2017

With the publication of the Annual Report we want to highlight our mission: create value and innovation, by achieving an economic equilibrium that is respectful of the environment and of our human capital.

Annual Report 2018