We are delighted to present our first Limited Edition project. This covetable – collectable marks the inaugural annual Atkinsons collaboration with the crème de la crème of Britain’s most talented designers to create a limited edition version of 24 Old Bond Street, the emblematic fragrance of the House.
At the heart of this collaborative initiative, was the desire to pay a tribute to British Art and Design and to champion Atkinson’s commitment to creativity and artistry; the core values of Niche Perfumery.
To embody this project, Atkinsons has selected the most emblematic of their fragrances: The 24 Old Bond Street Cologne, winner of the 2014 Fragrance Foundation Award for Perfume Extraordinaire. For this first Limited Edition, Atkinsons has collaborated with celebrated British designer Christopher Jenner, winner of the 2012 “British Breakthrough Designer”.
Christopher Jenner’s 24 Old Bond Street Limited Edition, harkens back to the halcyon days of Atkinsons’ founding, and draws inspiration from Georgian England, a period considered the apex of the English style.
The project was presented last 2 of July in London. During this event were made interviews with Christopher Jenner, a private tour at the Sir John Soane’s museum, which features one of London’s most eclectic art collection, and a beautiful dinner in an exclusive location.
Starting from November, only 1,799 bottle will be available worldwide, each one numbered; each one a unique, collectable “objet d’art”.